Know how to show your true colours…
This great article by BnT and Marketo puts the rainbow under a microscope to find out how each colour can help you connect better and more with customers.
It is proven that different colours can provoke different emotions. For example, Cadbury’s chocolate brand colour is purple, as this represents wealth, royalty, and richness which also has associations to leadership and revenue, thus positioning Cadbury, from a consumer perspective, as the leading supplier of quality chocolate. Integrating the right colours with a brand will help achieve the highest impact…check out the rest below, are you using the right colours to convey your brand ethos?
