Advertising online is trendy – but is it right for your business?
The lines are blurring between traditional marketing, digital marketing and brand marketing.
Marketing professor and award-winning columnist, Mark Ritson, was at the National Radio Conference last week, dropping some truth bombs:
- Traditional is becoming digital.
- Digital is becoming traditional.
- It’s about “and” and not “versus”
Integrated marketing allows companies to brand and coordinate marketing efforts across multiple communication channels, from radio to SEO. The idea is to create a seamless experience for customers, where each channel works as part of a whole, rather than in isolation.
Companies are increasingly using integrated communications to develop more cost effective campaigns. A good integrated marketing plan usually encompasses both traditional (TV, billboards) and digital (websites, blogs) media, depending on the task at hand. No one area is looked at in isolation, and only the best options for your business are considered.
There is a multitude of channel choices and wading through them on your own can be a complex journey. At SMP we provide local, unbiased and independent advice. We work with a range of local partners to help uncover channels that will suit your individual needs and requirements. We plan and buy across all channels, including TV, radio, outdoor, print and digital.
If you are looking to maximise the potential of your campaigns, why not start a conversation with SMP today?